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 A.    Meaning of Advertisement

The Meaning of Advertisement:

1.         Advertisement is the act of advertising.

2.    Advertisement is a notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.

3.      Advertisement is any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc., designed to sell goods, publicize an event, etc.

4.       Advertisement is a public promotion of some product or service.

5.   A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.

B.     The Characteristics:

1.     Strategically sound

     Every great advertisement is stragically sound. In other words, it is carefully directed to a vertain audience, it is driven by specific objects, its message is crafted to speak to that audience’s most important concerns, and it is run in media that will most effectively reach that audience.

      The measure of an adverttisement’s success is how well it achieves its goals, whether they are increased sales, memorabibility, attitude change or brand awareness.

2.    Have an original creative concept.

    The creative concept is a central idea that gets the attention and prevails in the consumer’s mindset. A concern of creative thinking drives the entire field of advertising. Planning the strategy calls for creative problem solving, research efforts are creative; the buying and placing of the advertisements in the media (newspaper/ television) are  creative.

3.     Use exactly the right execution for the message

    Good advertisers know that how a message is conveyed is just as important as what is being said in the advertisement. What is said comes from the strategy; whereas how the message is coveyed is a product of creativity and execution.

C.     Function of advertisement:

           1.  Promotion

—                      2.  Communication

—                     3.  Information

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D.    Kinds of Advertisement:

1.  Family Advertisement

2. Invitation Advertisement

3. Sponsored Advertisement

4. Requested Advertisement

5. News Advertisement

6. Announcement Advertisement

7. Goods Advertisement

8. Merit Advertisement

E.     Commercial and Covert Advertising

1.   Commercial Advertising

Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web  banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, magazines, newspapapers, posters, and the backs of event tickets and supermarket receipts. Any place an “identifies” sponsor pays to deliver their message throught a medium is commercial advertising.

2.  Covert Advertising

Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo.

F.    How to Make an Advertisement?

In making an advertisement keep the following points:

1.    Language of advertisement :

—   Using the correct or suitable words.

—   Using the interesting and suggestive expression.

—   Using positive expression.

—   Text of advertisement should be directed to the goals.

2.  Content of advertisement :

—   Objective and honest.

—   Brief and clear.

—   Not allude group or other producer.

—   Attractive attention.